Sustainable Brands 2010
Presented By:
Sustainable Life Media
Date: June 7 - 10, 2010
Engagement: Faculty Speaker: "Innovations in Food Supply: Restoring 'Places and Faces' to the Global Value Chain"
Description: Although today's "placeless and faceless" industrial model of global food supply has produced vast amounts of calories at relatively low cost for many, it has become associated with problems such as obesity, malnourishment, food waste, food safety breakdowns, degraded environmental resources, and a growing crisis of consumer trust. This session will feature a rich range of perspectives on restoring some of the "places and faces" to the food value chain: through linking small producers to global value chains, making use of previously untapped local resources, and improving information flows. In doing so, these re-designed value chains are creating economic opportunity, delivering nutrition more sustainably, and generating consumer value through better quality, provenance and traceability.
Mike was also the Peoples' Choice Winner of the
SB Innovation Open